Privacy Policy - 2048

Last updated: April 2026

At Melen Studio, the privacy of our players is a top priority. This Privacy Policy outlines the types of information collected and recorded by 2048 (the "App") and how we use it.

1. Information We Collect

2048 uses professional third-party services to ensure game stability and support development via advertising:

  • Google AdMob: Serves advertisements. It may collect your device's advertising identifier (AAID/IDFA) to provide personalized or non-personalized ads.
  • Google Firebase Analytics: Collects anonymous telemetry (e.g., session length, high scores, device model) to help us improve the game logic and fix bugs.
  • Google Play Services: Manages your achievements, leaderboards, and technical stability.

2. How We Use Your Data

The information collected is used to:

  • Improve game performance and fix crashes (ANR tracking).
  • Analyze engagement to design better features and levels.
  • Deliver advertisements that allow the game to remain free.

3. Advertising and Analytics

Third-party ad networks use SDKs to receive your IP address and device identifiers. These technologies measure campaign effectiveness and personalize content. Note that Melen Studio has no access to or control over the unique identifiers used by these third-party advertisers.

4. Children's Privacy (13+)

This version of 2048 is intended for a general audience aged 13 and older. We do not knowingly collect personally identifiable information from children under 13. If you believe your child has provided such data, please contact us for immediate removal.

5. Data Retention and Deletion

We retain technical analytics only as long as necessary for product optimization. You may request the deletion of data linked to your device identifier at any time by contacting us. Users can also opt-out of personalized ads via their device's privacy settings.

6. Your Rights (GDPR / CCPA)

You have the right to access the data we hold, request its erasure, or object to its processing. You can manage these preferences directly through your mobile device's Ads settings (Reset Advertising ID or Opt-out of Interest-Based Ads).

7. Contact Us

If you have questions or require more information about our privacy practices, contact us at:

Email: contact@melen.studio

Website: https://melen.studio